Himalayan pink salt
contains over 80 trace minerals, including calcium, magnesium, potassium, and iron, which are essential for health and contribute to its distinctive pink hue.
Himalayan pink salt
Table salt is refined, stripped of most minerals, and chemically treated, while Himalayan pink salt is simply washed and crushed, preserving its natural mineral profile.
Health Benefits
Balanced Mineral Intake
Emphasize that, while both salts are primarily sodium chloride, the trace minerals in pink salt can help balance the body’s pH, support hydration, and contribute to overall wellness.
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Lower Sodium Per Serving
Point out that due to larger crystals and a saltier flavor, less Himalayan pink salt may be needed for the same taste, potentially reducing overall sodium intake.
2
Versatility Beyond the Kitchen
Showcase uses in spa treatments, skincare, and wellness rituals (e.g., salt baths for detoxification, salt lamps for air purification), expanding the product’s appeal.
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100% Pure and Unprocessed
Guarantee no additives, bleaching, or chemical processing—just pure, natural
salt as nature intended.
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Rich Mineral Profile
Over 80 trace minerals, supporting holistic health and offering a unique flavor
and color that stands out in culinary applications.
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Versatile Product Range
Offer a variety of grain sizes for culinary, wellness, and decorative uses (e.g., fine, coarse, bath salts, salt lamps).

OUR BUSINESS
Direct partnerships with Himalayan miners ensure authenticity, ethical sourcing,
and traceability, appealing to conscious consumers.

Premium Packaging and Transparency
Use eco-friendly, resealable packaging with clear labeling of origin, mineral
content, and purity, aligning with clean-label trends.

Clean Label Movement
Leverage consumer desire for transparency, minimal processing, and traceability
in food products.


Best Quality Products
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Key Content Pillars
- Education: The Science and Story Behind Himalayan Pink Salt
- Origin and Authenticity
Highlight the unique origin of Himalayan pink salt from the Khewra Salt Mine in Pakistan’s Punjab region, one of the world’s oldest and purest salt deposits.
Use storytelling to connect the product with centuries-old natural processes and cultural heritage.
- Mineral Content and Purity
Explain that Himalayan pink salt contains over 80 trace minerals, including calcium, magnesium, potassium, and iron, which are essential for health and contribute to its distinctive pink hue.
Stress that ALIOUMAR’s salt is unprocessed and free from additives, unlike regular table salt, which is heavily refined and often contains anticaking agents and added iodine.
- Processing Differences
o Educate that table salt is refined, stripped of most minerals, and chemically treated, while Himalayan pink salt is simply washed and crushed, preserving its natural mineral profile.

